EPISODE 9
This episode explores how social teams turn signal into strategy — and why listening is no longer optional. Panelists dig into what it really takes to translate analytics into action, especially when AI falls short on context and emotional nuance. The conversation spans org-wide alignment, the quiet power of Reddit, and why the best insights often come from unexpected places. You’ll hear how top teams use social intelligence not just to measure performance, but to shape it — driving smarter decisions across content, care, and comms. If your dashboards say one thing but your gut says another, this one’s worth a listen.
Sponsors: Social Factor, Audiense
From leaders at large organizations, to small but mighty, innovators - Panels are made up of thought leaders from industry.
Only SOCIAL updates, no extra letters.
Senior leader at Adobe with 15+ years in social media intelligence. She’s built custom insights programs for global brands, bridging social data with brand protection and executive decision-making.
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Digital Insights Director at Lionsgate. She turns online conversation into campaign firepower, connecting culture, fandom, and data to boardroom-ready strategy. Known for her background in both entertainment and enterprise listening.
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Senior Agency Insights Lead at Reddit, where she blends multicultural marketing with audience research to shape strategy. She’s known for translating consumer behavior into narratives that drive creative, product, and comms alignment.
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Global Social Listening Lead at Mattel, focused on cultural relevance, brand perception, and crisis response. She brings a sharp eye for connecting trends to storytelling that resonates across functions.
Analytics lead at Social Factor with 10+ years in digital, media, and social insights across verticals like B2B tech, gaming, pharma, and wearables. She’s known for building systems that connect user behavior with platform strategy and revenue outcomes.
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Hosted by
Tan runs Social Podium, a webinar series featuring some of the greatest minds in Marketing, Brand & Social at Fortune 2000 companies in the US. Tan's background in Marketing Communications, as well as his unique experiences in Business Development, Journalism, Media Monitoring, Data & Analysis uniquely positioned him to achieve the success he enjoys now.
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