EPISODE 8
This episode zeroes in on the often-overlooked backbone of social strategy: governance. Panelists discuss how to build systems that empower fast, responsible responses — not just approvals and roadblocks. From live crises to comment moderation, the conversation explores governance as a living framework that adapts to culture, platform shifts, and team dynamics. You’ll hear real-world examples of balancing compliance with creativity, educating internal teams, and keeping communication clear when stakes are high. If you’ve ever had to ask, “Can we post this?” — this one’s for you.
Sponsors: Social Factor, Audiense
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Global External Digital Comms Manager at Goodyear, Linda leads with empathy and strategic precision. With 15+ years of experience, she drives innovation, builds governance frameworks, and empowers teams to unlock the full potential of employee advocacy.
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CEO of Social Factor, Scott helps enterprise teams transform digital noise into human connection. A governance and ops expert with 20 years of brand-side and agency experience, he’s partnered with names like Google, Toyota, and PetSmart to reshape how social works.
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Executive Social Media Lead at IBM, Aminah crafts C-Suite–level storytelling strategies that elevate employee advocacy and brand reputation. With a background spanning PwC and over a decade in digital, she blends crisis comms and customer experience to drive engagement with clarity and care.
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As Senior Manager of Social Intelligence at Keurig Dr Pepper, Rob turns digital data into decision-making power. With a full-stack marketing background, he collaborates across teams to surface insights that sharpen strategy and fuel smarter operations.
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Head of Social at Talkdesk, Jordan brings SaaS fluency and a personality as eclectic as his media collection. From cactus growing to car culture, he infuses creativity and technical range into B2B and B2C social leadership with over a decade of hands-on experience.
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Hosted by
Tan runs Social Podium, a webinar series featuring some of the greatest minds in Marketing, Brand & Social at Fortune 2000 companies in the US. Tan's background in Marketing Communications, as well as his unique experiences in Business Development, Journalism, Media Monitoring, Data & Analysis uniquely positioned him to achieve the success he enjoys now.
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