EPISODE 6
This episode pulls back the curtain on what it’s really like to run social for pro sports teams. Panelists from the NHL and MLB share how they craft content that rides the highs and lows of the season, why flexibility is everything, and how to keep fans engaged — win or lose. From behind-the-scenes moments to sponsorship integration, the discussion also reveals the personal side of the job: burnout, boundaries, and the importance of joy. For anyone navigating fast-paced content cycles, this is a masterclass in staying grounded while going viral.
Sponsors: Audiense, Nebula Social (Accrete AI), HaiX AI
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Now in her eighth season with the Phillies, she serves as Manager of Marketing Initiatives & Content. She handles brand strategy, campaign ideation, and influencer marketing. She returned in April 2023 after a stint with the Tampa Bay Lightning.
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Social Media Manager for the Detroit Red Wings, overseeing planning, distribution, and analytics. She is a former hockey player at Michigan State University, channeling her passion for the sport into her work. She focuses on building fan connections and growing the iconic Original 6 brand.
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He has over a decade of experience in social media strategy and content for pro sports teams. He worked with Michigan International Speedway, the Pittsburgh Steelers, and Arizona Cardinals. He currently serves as Director of Social Media & Content Strategy for the Pittsburgh Pirates.
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Director of Social Media and Strategy at the New Jersey Devils and Prudential Center, with a decade of sports experience. He previously oversaw digital content, marketing, and PR for the Anaheim Ducks and San Diego Gulls. He has also worked as a sideline reporter and now lives in New Jersey.
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Tan runs Social Podium, a webinar series featuring some of the greatest minds in Marketing, Brand & Social at Fortune 2000 companies in the US. Tan's background in Marketing Communications, as well as his unique experiences in Business Development, Journalism, Media Monitoring, Data & Analysis uniquely positioned him to achieve the success he enjoys now.
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